Comment → DM
Every comment becomes a conversation.
Pick a keyword. Kobu replies publicly and sends a DM with a button to your link.
Instagram scheduling + DM automation
Go viral.
Your bill stays the same.
Schedule posts and automate DMs with one flat price. No per-contact fees.
Free plan. No credit card required.
kobu / automations
- Built on the official Instagram API
- Instagram Login — no passwords shared
- Revoke access anytime
- Monthly plans, cancel anytime
How it works
Live in three steps.
- 01
Connect Instagram
Log in with Instagram. Works with Professional (Business or Creator) accounts.
- 02
Describe your automation
Type what should happen, or start from a template. AI drafts the flow for you.
- 03
Schedule and relax
Plan your posts. Kobu replies to comments and sends the DMs.
Features
Everything you need. Nothing you don’t.
AI automation builder
Describe it in one sentence.
> when someone comments PRICE, send the link
Scheduler
Reels, carousels and images.
Analytics · all plans
Instagram + automation analytics.
MCP & API · Pro and Agency
Run Kobu from your AI assistant.
Schedule posts and draft automations from MCP-compatible assistants or your own code.
Automatic UTM tracking
Know which post brought the click.
Kobu tags every DM link with UTM parameters automatically. Edit them on Starter and above.
yourbrand.com/?utm_source=instagram&utm_medium=dm&utm_campaign=guide
Niche report · Pro
Monthly ideas from your market.
A monthly report on what works in your niche, so you know what to post next.
Try it
Write a sentence. Get an automation.
This is a preview of the Kobu AI builder. Pick an example or write your own.
Draft automation
Press “Build automation” to see the draft.
Why Kobu
Kobu vs per-contact pricing.
| Typical per-contact tools | Kobu | |
|---|---|---|
| Price when a post goes viral | Goes up with contacts | Stays the same |
| DMs on paid plans | Often capped or metered | Unlimited |
| Post scheduling | Usually a separate tool | Included |
| Building a flow | Drag-and-drop builder | One sentence with AI |
| Branding in your DMs | Common on cheap plans | Only on Free, one line |
Pricing
Simple plans. Unlimited DMs when you pay.
Free
Try it on one account.
$0 /month
- 1 Instagram account
- 200 DMs / month
- “Sent with Kobu” line in DMs
- 10 scheduled posts / month
- 3 automations (up to 3 built with AI)
- Instagram analytics
- Automation report
- Automatic UTM tracking on DM links
Starter
Everything a creator needs.
$9 /month
- 1 Instagram account
- Everything in Free
- No Kobu branding
- Unlimited DMs
- Unlimited scheduled posts
- Unlimited automations
- 30 AI builds / month
- Automatic UTM + UTM editor
Pro
Grow with data.
$29 /month
- 3 Instagram accounts
- Everything in Starter
- 100 AI builds / month
- Monthly niche report
- MCP connector & API
Agency
Run it for clients.
$79 /month
- 10 accounts (+$6 each extra)
- Everything in Pro
- 300 AI builds / month
- Report per client
- MCP connector & API
Prices in USD, billed monthly. No per-contact fees.
Security
Official. Safe. Yours.
Your account is your business. Kobu is built to keep it safe.
Official API only
Kobu uses the Instagram API with Instagram Login from Meta. No scraping, no unofficial access.
You stay in control
Revoke access anytime in Instagram settings. Delete your data from your dashboard.
Encrypted tokens
Access tokens are encrypted at rest, and all traffic runs over HTTPS.
Respects Instagram limits
Kobu follows Meta’s rate limits and messaging rules to keep your account healthy.
Questions
Do I pay more when a post goes viral?
No. Paid plans include unlimited DMs. Your price depends on the plan, not on how many people comment or message you.
Is Kobu safe for my Instagram account?
Kobu uses the official Instagram API with Instagram Login. You authorize access through Instagram, and you can revoke it at any time. We never ask for your password.
What account type do I need?
An Instagram Professional account (Business or Creator).
How does “build with AI” work?
Describe what you want in one sentence, like “when someone comments GUIDE, DM them the link”. Kobu drafts the automation. You review it and turn it on.
Can I cancel anytime?
Yes. Plans are monthly, with no contract. Cancel from your dashboard.
What is the MCP connector?
On Pro and Agency, you can connect Kobu to AI assistants that support MCP, or use our API, to schedule posts and draft automations from your own tools.
Does Kobu work with personal Instagram accounts?
No. The official Instagram API only supports Professional accounts. Switching is free in the Instagram app.
Which post types can I schedule?
Images, carousels and Reels, published through the official Instagram API.
Is there a “Sent with Kobu” line in my DMs?
Only on the Free plan, as one short line at the end. All paid plans send DMs without Kobu branding.
Are there limits on DMs?
Free includes 200 DMs per month. Paid plans have no Kobu limit. Instagram applies its own rate limits to all apps, and Kobu respects them.
What is automatic UTM tracking?
Kobu adds UTM tags to the links in your DMs, so you can see in your analytics tool which posts and automations bring visitors. Starter and above let you edit the tags.
Do you offer annual billing?
Not yet. All plans are monthly.
Set up your first automation in minutes.
Free plan, no credit card. Upgrade when you’re ready.
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